Shokuhin Sagyo News: Grand Opening of "Vege Kids" - the Kindergarten where you learn to love vegetables

Original Publication Date: March 26, 2019

Japanese food company Kagome announced that they will be opening their first kindergarten, known as “Vege Kids: The Kindergarten Where You Learn to love Vegetables” in Chuo Ward Tokyo. Kagome decided to open Vege Kids in response to the tension that many people face between raising children and career. The Vege Kids curriculum includes cooking, growing seedlings, and making vegetables a part of a “daily scene” for kids that kids can learn the knowledge to be a part of.

Two certified nutritionists will oversee the menu, which will include many ways for children to become acquainted with vegetables being included in their food. Vege Kids will also include Kagome-brand foods, such as “Sydney Mix” (frozen vegetables) and “Hokkaido Pumpkin Puree” (frozen).

According to the article, Kagome conducted a questionnaire on childcare problems for about 80 employees inside and outside the company and found that many had problems with early childhood meals. “Vege Kids provides food education and the possibility to interact with vegetables on a daily basis as well as basic childcare. We hope to teach the children about the taste, fun and importance of vegetables, as well as eliminate the hatred of vegetables from infants...”

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It is interesting to see Japanese food companies entering into the childcare services. Undoubtedly, their products will be featured regularly on the menu.